Big Data Business Analytics

Data has become easily available with the advent of digitalization. Organizations cannot and must not ignore the big data that have come their shores. They must be harnessed to maximize their potentials. Business Analytics is the use of methodologies to mine data, make prediction and perform analysis in order to transform data into useful information to identify and anticipate trends and outcomes, and ultimately, to make smarter, data-driven business decisions. This seminar presents to participants an understanding of data, their sources, their values, and how to strategize the use of data in business analytics, through machine learning, for better decision makings and growth in organizations.